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Founder essay

The American independent agency deserves better than 1987 software.

Javier Sanz, founder of BrokerageAudit

Javier Sanz

Founder, BrokerageAudit. Published April 22, 2026.

There are roughly 36,000 independent property and casualty agencies in the United States. They write more than half of the commercial premium in this country. Most of them still run on software whose core design dates to the Reagan administration. Green screen descendants, keyboard shortcuts printed on laminated cards, a data model that treats a policy as a row of text fields instead of a set of coverages, limits, endorsements, and carrier terms that mean something.

The cost of that gap is not theoretical. Walk into any independent agency in America on a Tuesday at 10 a.m. and you will find a CSR re-typing the same client information into an AMS, a rater, a carrier portal, and a spreadsheet. You will find a producer emailing a binder to a client with no automated check against the underlying policy, which is how errors and omissions claims happen. You will find a principal who cannot tell you, without calling someone, which of her producers wrote the most premium last month, whose renewals are under water, or where commission leakage is hiding.

This persists for one reason. No challenger has actually built a customer system that knows what a policy is. The CRMs tried. Salesforce Financial Services Cloud has a shape for insurance, but it is a shape, not a system. The horizontal document tools tried. They can extract text. They cannot tell you that the ACORD 25 on file lists a general aggregate that is lower than the contractual requirement on the certificate holder. The AMS incumbents tried to bolt AI onto a 1987 schema. An AI button on top of a data model built for a paper filing cabinet is still a paper filing cabinet.

BrokerageAudit starts from a different premise. An agency operating system has to be insurance native by schema: policies, carriers, producers, commissions, COIs, renewals, and appetites are first class objects, not custom fields. It has to be AI native by design: every document that enters the agency is classified, extracted, and compared against what should be there, not what someone remembers to check. And it has to migrate the book for you. The number one reason agencies stay on software they hate is that switching costs them nine months of pain. We do the migration in 30 days, done for you, and we stand behind it with a 30 day money back guarantee.

This product is for agency principals who would rather own an agency than be one. If your job today is to be the bottleneck on every renewal, every carrier escalation, every COI that goes out the door, you do not own an agency. You own a job with a payroll. The point of an operating system is to take the work that should not live in your head, and put it somewhere that scales.

Signed,
Javier Sanz
Founder, BrokerageAudit

The Founding 500

The first 500 paid agencies on BrokerageAudit become Founding Agencies. That means a lifetime price lock at the Founding Agency rate, access to a private Slack for principals and ops leaders, and an invitation to the quarterly founder roundtable where we work on the product with the people running on it. When 500 is gone, it is gone.

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